Google WonderWheel and Me

Did you know about the ‘WonderWheel’? It’s a search option on Google – do your search, and then click on ‘more options’. The wheel is a hub-and-spoke visualization of related searches to the one you performed. Below is what you get when you search ‘shawn graham archaeology’:

wonderwheel

More of a discussion here; is it a gimmick, or a useful way to visualize the links between ideas? It certainly intrigued me to see that ABM, the BSR, and Wilfrid Laurier University are, according to Google, related to me… drilling down the ABM branch I came across some interesting sites, so perhaps it is useful…